在看台概述：国际米兰正在与耐克商谈赞助合同，将在2024年到期，他们希望每个赛季能拿到3000万欧赞助费，目前赞助费仅为1200万欧以及部分额外奖金。在过去几年中，凭借优异的赛场表现，以及商业开发，国际米兰商业价值大幅提升，品牌价值提升了30%，达到4亿95，其中赞助收入提升了14%。
Inter Seeking New Deal With Nike Worth €30M/Season Up From Current €12M/Season, Italian Media Report
Inter are in talks with Nike for a new sponsorship deal with Nike, and are hoping for a deal worth around €30 million per season, up from the current deal worth €12 million net per season plus add-ons.
This according to today’s print edition of Rome-based newspaper La Repubblica, who report that the Nerazzurri are aiming for a significantly improved deal in the negotiations with the US company, and that the value of their brand has increased by 30% in the 2022 Brand Finance Football report.
The value of Inter’s brand has increased by 30% to €495 in the 2022 Brand Financa Football report, partly reflecting successes on the pitch and increased commercial appeal, and also reflecting the 14% increase in the value of sponsorships.
Partnerships with cryptocurrency company DigitalBits and crypto fan token company Socios.com, the main shirt sponsor during the season just gone, have seen the Nerazzurri’s sponsorship increase.
The club are aiming for a further increase in the form of a new deal with Nike, whose deal with the Nerazzurri is currently worth €12 million per season plus add-ons.
Inter are in negotiations with the US company, and are hoping for an increase to €30 million per season.